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The End Of the R Word.
To stop the use of the R-word online, we replaced it with new words.
Copy: Jeremy Holbrock
Execution:
Idea:
70 percent of posts regarding individuals with intellectual disabilities are negative, and 60 percent of those posts included the use of the R word.
Insight:
Use of the R-word not only limits PEOPLE but the actual LETTERS of the word. There are countless better words that can be made from the letters in the R word…
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