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Ciggies: Americans for Nonsmokers rights
Idea:
Stemming from an ash tray (porcelain bowl) in Europe. We had an idea to show the effects of second-hand smoke in a creative light.
Insight:
People are not always aware of whom and what exactly second-hand smoke can affect.
Execution:
How absolutely bizarre it would be for a child to eat "cigarette" cereal. Yet, people smoke in front of, or in environments people they care about live and reside.
Copy Writer: Sydney Illum
Designer: Christopher Mercado
Art Direction: Charlotte Ward
Director of Photography: Tyler Davies
Awards: 2023 Gold Telly
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