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Bumble,
Its only Natural.
Idea:
How can we highlight that Bumble is the only dating app in which women have to make the first move?
Insight:
Male lions have manes. Male peacocks have feathers and a mating dance. Lizards do pushups.
Male animals are trying to impress the females of their species in countless. An app in which women make the first move is how nature would want it.
Execution:
Three digital/ print ads in which the lioness is UNIMPRESSED to say the least.
A temporary rebrand of their social media sights in honor of the insight that, "In Nature, Women Call the Shots."
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