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Bumble,
Its only Natural.
Idea:
How can we highlight that Bumble is the only dating app in which women have to make the first move?
Insight:
Male lions have manes. Male peacocks have feathers and a mating dance. Lizards do pushups.
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Male animals are trying to impress the females of their species in countless. An app in which women make the first move is how nature would want it.
Execution:
Three digital/ print ads in which the lioness is UNIMPRESSED to say the least.
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A temporary rebrand of their social media sights in honor of the insight that, "In Nature, Women Call the Shots."
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